


Ask Better, Count Everyone: The Inclusive Survey & Demographics Guide
Inclusion starts with visibility—and visibility starts with the right questions.
Traditional demographic surveys often erase, simplify, or pathologise the very identities they aim to represent. This guide helps veterinary practices, researchers, educators, and professional bodies design respectful, trauma-informed, and equity-aligned surveys that reflect the full diversity of our profession and communities.
Not designing surveys properly means that you won’t gain proper insights.
What’s inside:
Inclusive question templates across gender, disability, culture, and more
Trauma-informed and access-first design principles
Sector-specific guidance for clinics, universities, conferences, and regulators
Practical tools for building trust, safeguarding privacy, and using data ethically
Whether you're auditing your current forms or building a new survey from scratch, this guide gives you the tools to ask better—and count everyone.
Single-site use only. Multi-site or educational use requires additional licensing.
By purchasing, you agree to our Terms of Use and Licensing.
Inclusion starts with visibility—and visibility starts with the right questions.
Traditional demographic surveys often erase, simplify, or pathologise the very identities they aim to represent. This guide helps veterinary practices, researchers, educators, and professional bodies design respectful, trauma-informed, and equity-aligned surveys that reflect the full diversity of our profession and communities.
Not designing surveys properly means that you won’t gain proper insights.
What’s inside:
Inclusive question templates across gender, disability, culture, and more
Trauma-informed and access-first design principles
Sector-specific guidance for clinics, universities, conferences, and regulators
Practical tools for building trust, safeguarding privacy, and using data ethically
Whether you're auditing your current forms or building a new survey from scratch, this guide gives you the tools to ask better—and count everyone.
Single-site use only. Multi-site or educational use requires additional licensing.
By purchasing, you agree to our Terms of Use and Licensing.